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LONDON · 2026
You’re a founder or COO of a D2C subscription brand at £2–20M revenue. You sell a physical product — food, supplements, beauty, pet, household. You’re on Shopify or Shopify Plus. The ops function is either you, or one overstretched person. AI is showing up in pockets — Klaviyo flows, a forecasting sheet, a few prompts — but nothing that resembles infrastructure. If that’s you, keep reading.
THE OFFER
Two engagements. Both have a way out.
01 · Diagnostic Sprint
£4,500 · two weeks · fixed fee
A forensic look at your ops, supply chain, retention engine, and team — using your data, not a deck of generic frameworks. You leave with a written, prioritised roadmap, quantified gaps, and a clear go/no-go on a retainer.
If the diagnostic doesn’t produce something your team can act on, you don’t pay. The £4,500 is credited against retainer month one if you continue.
02 · Build & Operate
£6,000–£10,000/month · three-month minimum
Embedded operator for the build phase. SOPs, dashboards, AI workflows live in your stack, governance cadence installed. By month four the system runs without me.
30-day exit on either side after month one.
APPROACH
How the work actually runs.
Three things make this practice different from a strategy consultancy or an agency.
It’s operator-led. I’ve run a 60-person ops function, built outbound from zero, taken on-time delivery from 87% to 97%, and added six figures to EBITDA through supplier renegotiation. I’ve never written a slide deck for a Big Four firm and I’m not going to start now. The work is hands-on inside your stack — Shopify, Klaviyo, your 3PL, your P&L — not advisory.
AI is infrastructure, not a feature. AI shows up in three places in every engagement: reviews and ticket-language mining for retention copy and PDP rewrites; automated weekly ops dashboards pulling live data from your systems; internal agents for forecasting, supplier comms, and SOP-from-meeting transcription. You’ll see the actual prompts and tools in the diagnostic. You own all of them when the engagement ends.
The cap is the model. Three active clients maximum. No team underneath, no junior associates billing your account, no scope creep. When capacity is full, the practice closes to new work until it isn’t.
Most £2–20M D2C brands are over-marketed and under-operated. The growth team has six tools. The ops function has a spreadsheet.
ABOUT
Northrope is a private commercial operations practice run by Natan — first name only on the website by design. Ten years across commercial roles in venture-backed and bootstrapped UK consumer and B2B companies. Seven in B2B sales — building and managing teams, designing outbound playbooks, generating eight-figure pipeline. Three as a Founder’s Associate inside early-stage companies — running a 60-person operations function in D2C food and logistics, then building outbound and supporting fundraising at a B2B decision-intelligence startup. AI and automation work began in 2022 — building internal tooling, agentic workflows, and ops infrastructure for the companies I was inside. That work is now the bulk of this practice. The practice operates with a hard cap of three active clients. Engagements start with a paid two-week diagnostic. After that, only if both sides see a fit.
On a discovery call you’ll have my full name, three founder references, and prior P&L scope under NDA. If the first thirty seconds of that call don’t land, we don’t proceed.
Why first name only?
The practice is small by design — three active clients maximum. A more public profile attracts inbound the practice can't serve. On a 20-minute intro call you'll have my full name, references, and detailed work history under NDA. There's nothing to hide; just nothing to gain from broadcasting it.
Is "AI-enabled" just ChatGPT wrappers?
No. AI shows up in three places: reviews and ticket-language mining for retention copy and PDP rewrites; automated weekly ops dashboards pulling from Shopify, Klaviyo, your 3PL, and your P&L; internal agents for forecasting, supplier comms, and SOP-from-meeting transcription. You'll see the actual prompts and tools in the diagnostic. You own all of them when the engagement ends.
Can a fractional really move the needle in three months?
Weeks 1–2 are diagnostic — no ops change yet, only evidence. Months 1–3 are build. By month four the system runs without me. Brands I work with see measurable founder-hour reduction and at least one P&L lever — retention, fulfilment cost, or unit margin — move within 60 days, or we're not the right fit.